EU AI Act enforcement begins: chatbot disclosure, deepfake labels, GPAI powers
From 2 August 2026, the European Commission’s AI Office and national authorities begin enforcing the EU AI Act, including Article 50 transparency rules. Interactive AI systems must tell users they are dealing with AI; deepfakes must be labelled; and AI-generated or altered content must carry machine-readable marks for detection. The Commission also published a first list of more than 180 organisations that signed the Code of Practice on transparency of AI-generated content, and the AI Office’s enforcement powers over general-purpose AI model providers now apply.






